ROI on Proactive Business Engagement Case Study

EconoVue Enabled the Shift from Reactive Rapid Response to Proactive Business Engagement


Realizing significant cost avoidance for the UI Fund


A large, densely-populated State challenged itself to pivot from reactive rapid response efforts to a proactive business engagement approach – across all the local workforce boards (WDBs). Most rapid response efforts were associated with businesses with less than 50 employees and, therefore, mostly invisible because of not being required to file a WARN notice.

A proactive business engagement strategy would allow the State to identify businesses beginning to contract – well before closing – with the time needed to prevent layoffs, save jobs and the company if possible, or assist the impacted workers with rapid re-employment.

The challenge was two-fold. Enabling a statewide shift from reactive rapid response to proactive business engagement – and quantifying impact from something that is not typically measured (i.e., layoff aversion/jobs saved).

Read more about their challenges, solution, significant cost avoidance, and other measurement opportunities.