WANB COVID-19 Micro Grant Case Study

EconoVue Accelerated Targeted Business Outreach for Competitive COVID-19 Micro-Grant Program

The Workforce Alliance of the North Bay (WANB) spans California’s Lake, Marin, Mendocino, and Napa counties. All counties offered micro-business COVID-19 Relief Grants through the local small business development centers (SBDCs) and economic development organizations. The grant provided $2,500 to eligible businesses regardless of the size of the office.

The challenge was to quickly narrow down a target audience for a competitive COVID-19 micro-grant program outreach based on the rigorous eligibility requirements for micro-businesses.

WANB worked closely with all County SBDCs to assist in identifying candidates for outreach and cross-promoting the program through social media and E-blast with flyers from various County organizations.

Read more about their challenges, the grant program, and early outcomes.