Building Clustered Business Outreach Strategies
June, 2026
ENGAGEMENT GOAL: Develop Business Clusters for Proactive Business Engagement to enable Business Service Team’s Outreach Strategies.
WDB NEED: Launch a ‘Business Walk’ engagement program for businesses on Main Street and the Manufacturing Corridor. Assign by a specific address, or corridor, or industry.
For programs that are statewide, or “Main Street Local”, EconoVue provides the data for strategic planning and focused employer engagement. This gives BSRs employer-specific information for engagement prep.
Identify which businesses should be grouped together for the Business Service Teams. Prioritize businesses by address, corridor, or NAICS. Succeed through early engagement with the right strategies – and companies move forward.