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In May 2025, EconoVue’s Mark Muckerman lead a NAWDP Workshop. The topic was Taking a Data-Driven Approach to Employer Engagement for Workforce Programs. This EconoVue NAWDP Workshop Presentation offered valuable insights for professionals looking to enhance their strategies.
Workforce boards increasingly seek and use new technology and data assets to inform, refine, and prioritize their business outreach efforts. Using robust data allows you to identify and define higher potential businesses. This enables implemention of more specific engagement programs for those businesses.
This workshop highlighted some of the most pervasive Business Services programs and shared best practice insights on building a data-driven business engagement process that can be easily adjusted and adapted at the local workforce board level to target different employers and fit different programs.
At the 2023 NAWDP Conference, EconoVue and Dun & Bradstreet shared their expertise in a standing-room-only workshop session, Improving Employer Engagement and Outcomes through Data-Driven Strategies.
Download the presentation below.
EconoVue™ is your window to business and workforce insight.
Founded in Silicon Valley in 1999, and now based in Arlington, VA, EconoVue, Inc. is a woman-owned small business with a single mission: to help our clients visualize data and gain actionable insight into the past, present and future of their local and regional economies and workforce.
Originally founded as The Urban Explorer, Inc, a boutique consulting firm designing interactive GIS tools for economic development, land use planning and urban design, we heard a common theme from our customers: “Help us analyze today and help us predict tomorrow.” We found ourselves replicating the same steps of geospatial economic analysis studies, so rather than reinvent the wheel every time, we decided to invent it just once and automate the process via a single platform, and EconoVue™ was born.
The millions of businesses that comprise the U.S. economy and workforce are constantly in motion. Our agile approach to solution design is highly collaborative with the “end-user”, constantly evolving to meet the growing needs and creativity of our clients as they try to extract insight from data chaos.
Working with our data partners, public sources and our great collaborative clients, we continue to expand EconoVue™ to meet new needs, including Economic Development, Transportation and Custom Analysis. Our design philosophy is to produce innovative, actionable data insight tools, in a modular application platform that is iterative and easily adaptive to meet the ever-changing information needs of our clients.
