Montana Campaign in a Box Program Case Study

Montana’s Campaign in a Box Strategy Enabled Increased Business Engagement Statewide

 

The Montana Department of Labor and Industry (MTDLI) always recognized that businesses were integral to the success of the Job Service Operations Bureau (JSO). But local offices across the State struggled to effectively create individual business engagement outreach strategies. The JSO Business Strategy Team designed and implemented a quarterly, statewide Campaign in a Box program. Targeted outreach to specific industries and workforce sectors fuels the Campaign in a Box business outreach. This ensures a consistent statewide message that could be delivered by all local offices, regardless of office size.

Read more about their challenges, unique program, and success measures.