June, 2025
In May 2025, EconoVue’s Mark Muckerman lead a NAWDP Workshop. The topic was Taking a Data-Driven Approach to Employer Engagement for Workforce Programs. This EconoVue NAWDP Workshop Presentation offered valuable insights for professionals looking to enhance their strategies.
Workforce boards increasingly seek and use new technology and data assets to inform, refine, and prioritize their business outreach efforts. Using robust data allows you to identify and define higher potential businesses. This enables implemention of more specific engagement programs for those businesses.
This workshop highlighted some of the most pervasive Business Services programs and shared best practice insights on building a data-driven business engagement process that can be easily adjusted and adapted at the local workforce board level to target different employers and fit different programs.