Montana Campaign in a Box Program Case Study

Montana’s Campaign in a Box Strategy Enabled Increased Business Engagement Statewide


The Montana Department of Labor and Industry (MTDLI) always recognized businesses were integral to the success of the Job Service Operations Bureau (JSO) and the workforce division. But local offices across the State struggled to create individual business engagement outreach strategies effectively. The JSO Business Strategy Team designed and implemented a quarterly, statewide Campaign in a Box program for targeted outreach to specific industries and workforce sectors. Campaign in a Box provided a simple strategy for business outreach to ensure a consistent statewide message that could be delivered by all local offices regardless of the size of the office.

Read more about their challenges, unique program, and success measures.