Targeted Industry Outreach for Olympic Contracting
October, 2026
PROGRAM GOAL: Targeted Industry Outreach for Olympic Contracting for the 2028 Olympics.
WDB NEED: Help local businesses register, get certified, and compete for Olympic contracts with the City, County, and State. A comprehensive outreach strategy streamlines these efforts and quickly engages and recruits businesses for educational workshops.
Using EconoVue’s NAICS search, the WDB started with the Construction industry, then switched to the County Supervisor District layer to identify businesses in the sector with >10 employees that have contact data for outreach. With a targeted Olympic contractor outreach methodology in place, the WDB now has a repeatable search for each industry to support district-specific outreach strategies. Moreover, targeted Olympic contracting outreach offers a proven framework for engaging the right businesses.
With the 2028 Olympics mobilization underway, the WDB needed to identify targeted industry businesses in surrounding communities to educate them on the opportunity and requirements. Quickly engage and recruit those businesses for educational workshops. Succeed when local companies are registered, certified, and eligible to compete for Olympic contracts.