January, 2023
Here is the EconoVue Newsletter January 2023. We share a case study on Montana’s innovative Campaign in a Box Program this month.
The Montana Department of Labor and Industry (MTDLI) always recognized businesses were integral to the success of the Job Service Operations Bureau (JSO) and the workforce division. But local offices across the State struggled to effectively create individual business engagement outreach strategies.
The JSO Business Strategy Team implemented a quarterly, statewide Campaign in a Box program for targeted outreach to specific industries. Campaign in a Box provided a simple strategy for business outreach to ensure a consistent statewide message that could be delivered by all local offices, regardless of the size of the office.
Read more about their challenges, unique program, and success measures.